Cases in Marketing Financial Services PDF
Edited by Christine Ennew, Trevor Watkins, Mike Wright
Description
Cases in Marketing Financial Services presents several cases from different countries relating to the marketing of financial service. The book tackles both strategic and tactical marketing issues, and then covers a wide range of institutions and markets. The text will be of great use to professionals in the financial service industry.
Information
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Download - Immediately Available
- Format:PDF
- Pages:296 pages
- Publisher:Elsevier Science
- Publication Date:15/05/2014
- Category:
- ISBN:9781483105772
Information
-
Download - Immediately Available
- Format:PDF
- Pages:296 pages
- Publisher:Elsevier Science
- Publication Date:15/05/2014
- Category:
- ISBN:9781483105772