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Corporate and Organizational Identities : Integrating Strategy, Marketing, Communication and Organizational Perspective, EPUB eBook

Corporate and Organizational Identities : Integrating Strategy, Marketing, Communication and Organizational Perspective EPUB

Edited by Bertrand Moingeon, Guillaume Soenen

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This edited book is devoted to an issue of increasing importance in management theory and practice-organizational identity.

The concept of organizational identity has received attention in many disciplines such as strategic management, marketing, communication and public relations and organization theory.

In practice a number of consultancy firms h

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