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Feminists, Feminisms, and Advertising : Some Restrictions Apply, Paperback / softback Book

Feminists, Feminisms, and Advertising : Some Restrictions Apply Paperback / softback

Edited by Kim Golombisky, Peggy J. Kreshel

Paperback / softback

Available to Order - This title is available to order, with delivery expected within 2 weeks

Description

Women and advertising are both globally ubiquitous.

Yet advertising remains one of the most unabashedly misogynist, heterosexist, and racist industries.

This edited volume of original unpublished chapters is the first ever to offer explicitly feminist views on advertising.

Feminists, Feminisms, and Advertising provides feminist analyses of the historical relationships between the advertising industry and the women’s movement in the United States.

Contributors consider the ways that advertisers encode race, ethnicity, gender, and heteronormativity into advertising practices and messages exported around the world.

They further explore the ways that intersectional audiences such as women of color, Latinas, and lesbian and gay audiences decode, reinterpret, resist, and subvert advertising.

With this book, the editors and contributors address the present lack of feminist scholarship, research, knowledge, or curriculum in advertising, and begin a more honest dialogue about diversity and intersectional gender in the advertising academy as well as the advertising industry.

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£42.00

£37.65

Available to Order - This title is available to order, with delivery expected within 2 weeks
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