Qualitaet Elektronischer Dienstleistungen: Messung Und Auswirkungen
Ibrahim Kose
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Differenzierung Von Handelsunternehmen
Christina Muller
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Preisdifferenzierung Aus Kundensicht : Eine Verhaltenswissenschaftliche Untersuchung Wahrgenommener Komplexitaet Von Preisdifferenzierung
Rebecca Winkelmann
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Price Elasticity : Research on Magnitude and Determinants
Evelyn Friedel
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Shopper Behavior at the Point of Purchase : Drivers of in-Store Decision-Making and Determinants of Post-Decision Satisfaction in a High-Involvement Product Choice
Toni Schmidt
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