Predatory Thinking : A masterclass in out-thinking the competition EPUB
by Dave Trott
EPUB
Description
'A brilliant advertising copywriter and a great team leader. His ideas are equally applicable to writing a novel, making a film, launching a product, managing a football team, instituting life changes and any activity you can imagine. Genius' - Sunday Times
Life is a zero-sum game.
Drawing on Eastern and Western philosophy, and colourful characters from Picasso and Socrates to Warren Beatty, this book represents a lifetime of wisdom learned at the creative cutting edge.
Predatory Thinking is a masterclass in how to outwit the competition, in ordinary life as well as in business. It is the philosophy that has underpinned Dave Trott's distinguished career as a copywriter, creative director, and founder of some of London's most high-profile advertising agencies.
Information
-
Download - Immediately Available
- Format:EPUB
- Pages:272 pages
- Publisher:Pan Macmillan
- Publication Date:23/05/2013
- Category:
- ISBN:9781447248392
Information
-
Download - Immediately Available
- Format:EPUB
- Pages:272 pages
- Publisher:Pan Macmillan
- Publication Date:23/05/2013
- Category:
- ISBN:9781447248392