Brilliant Marketing Plans : What to know and do to make a successful plan Paperback / softback
by Ian Linton
Part of the Brilliant Business series
Paperback / softback
Description
Provides a practical and project-based approach so you can put marketing plans into action quickly and effectively. Following a brief overview of the planning process, each chapter provides a self-contained guide to planning a specific marketing task, the range of plans included cover the most common challenges facing marketing teams in both consumer and business-to-business sectors. Includes templates and worked up marketing plans and is rigorous and thorough - equipping you with plans that really work.
Information
-
Item not Available
- Format:Paperback / softback
- Pages:272 pages
- Publisher:Pearson Education Limited
- Publication Date:06/12/2011
- Category:
- ISBN:9780273756293
Information
-
Item not Available
- Format:Paperback / softback
- Pages:272 pages
- Publisher:Pearson Education Limited
- Publication Date:06/12/2011
- Category:
- ISBN:9780273756293