Please note: In order to keep Hive up to date and provide users with the best features, we are no longer able to fully support Internet Explorer. The site is still available to you, however some sections of the site may appear broken. We would encourage you to move to a more modern browser like Firefox, Edge or Chrome in order to experience the site fully.

Supporting your high street Find out how »
European Retailing's Vanishing Borders, Hardback Book

European Retailing's Vanishing Borders Hardback

Hardback

Out of stock

Description

Since 1985, the process of European unification has accelerated.

Physical, technical, and fiscal barriers that separate the 12 countries are being removed, creating the largest mass market in the world.

However, the market is not a homogeneous one. Cultural differences still exist; language barriers remain.

If there is a Euro-retailer it will be a Euro-retailer that communicates in many languages, anticipates the unique tastes of countless cultures, and maximizes the economies of scale in production to offer the most attractive and unique merchandise at competitive price points. Distribution logistics within each country are presented along with case studies of major retailers.

Internationalization strategies and strategic alliances of retail companies are analyzed.

The return of German retailers to the former GDR and distribution opportunities within Eastern Europe are highlighted.

Extensive use of on-line financial reports produced by major security offices provide the most current information about this dynamic industry.

Information

£74.00

Out of stock
Add to Basket
Sign in to add to wishlist
 
Free Home Delivery

on all orders

 
Pick up orders

from local bookshops

Information