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Marketing Death : Culture and the Making of a Life Insurance Market in China, PDF eBook

Marketing Death : Culture and the Making of a Life Insurance Market in China PDF

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Marketing Death is the first book to offer an analysis of the emergence of a life insurance market outside of a Western context. Drawing on rich ethnographic data, it documents the processes and politics through which local cultures shape the way a market is formed and thereby sheds light on the dynamics through which modern capitalist enterprises diffuse insurance to regions with different cultural traditions.

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