Please note: In order to keep Hive up to date and provide users with the best features, we are no longer able to fully support Internet Explorer. The site is still available to you, however some sections of the site may appear broken. We would encourage you to move to a more modern browser like Firefox, Edge or Chrome in order to experience the site fully.

Supporting your high street Find out how »
Racing with Rich Energy : How a Rogue Sponsor Took Formula One for a Ride, Paperback / softback Book

Racing with Rich Energy : How a Rogue Sponsor Took Formula One for a Ride Paperback / softback

Paperback / softback

Out of stock

Description

Formula One is known for glitz and glamour, but lurking in the background are dark, and sometimes deeply strange, goings on: sex scandals with prison camp themes, Nigerian prince scams, protests of its grands prix in countries known for their human rights violations, tax evasion--the list goes on.

These things often stay in the background, thanks to efforts by the series to maintain an opulent aura.

But with the 2019 season came a force louder than Formula One could dream of muffling: William Storey, the founder of British startup Rich Energy. Storey became a multimillion-dollar sponsor of the Haas Formula One Team a year after records showed Rich Energy having a mere $770 in the bank, but that didn't matter.

Storey equated his doubters to moon-landing truthers and publicly mocked entities winning legal disputes against him.

In the six months between Storey's first race as a Formula One sponsor and his very public exit, he became the most visible part of the world's most visible racing series, easily tearing down its red-carpet facades with a loud mouth and an active Twitter account.

Haas team boss Guenther Steiner described the Rich Energy news cycle, as: "I'm getting sick of answering these stupid fucking questions on a race weekend.

I've never seen any fucking thing like this." This book is the fascinating, bizarre, and complete story.

Information

£29.95

Out of stock
Add to Basket
Sign in to add to wishlist
 
Free Home Delivery

on all orders

 
Pick up orders

from local bookshops

Information