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None Integrated Marketing Communication : Putting the Human Person at the Core, PDF eBook

None Integrated Marketing Communication : Putting the Human Person at the Core PDF

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This volume represents a valuable resource for students, academics (teachers and researchers), and practitioners in the field of integrated marketing communication (IMC).

It provides a foundation detailing the principles, tenets and practices of IMC, before presenting a step-by-step process of preparing and executing the process for any given brand.

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