Please note: In order to keep Hive up to date and provide users with the best features, we are no longer able to fully support Internet Explorer. The site is still available to you, however some sections of the site may appear broken. We would encourage you to move to a more modern browser like Firefox, Edge or Chrome in order to experience the site fully.

Supporting your high street Find out how »
Concepts and Cases in Retail and Merchandise Management 2nd Edition, Paperback / softback Book

Concepts and Cases in Retail and Merchandise Management 2nd Edition Paperback / softback

Paperback / softback

Out of stock

Description

Actual experience is the best preparation for the business world, but if this is not available, the simulated experience of case studies can be an excellent substitute.

Concepts & Cases in Retail & Merchandise Management, 2ND Edition takes the reader into the real world of retail and merchandise management.

Ninety-five challenging new and updated cases present a wide variety of actual situations that retail professionals face at all levels of management.

Written by academics and professionals from retail, manufacturing, marketing, and merchandising perspectives, each case study asks the reader to analyze inside information on business ranging from small sole-proprietorships to industry titans.

New to this Edition: Expanded coverage of technology, sourcing, branding, private labels, and ethical and legal behavior in retail management Additional student activities related to each case study Instructor's Guide provides suggestions for planning the course and using the text

Information

Save 5%

£74.99

£70.55

Out of stock
Add to Basket
Sign in to add to wishlist
 
Free Home Delivery

on all orders

 
Pick up orders

from local bookshops

Information