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The Portable MBA in Economics, Paperback / softback Book

The Portable MBA in Economics Paperback / softback

Part of the The Portable MBA Series series

Paperback / softback

Description

This essential addition to the acclaimed Portable MBA Series contains an important group of concepts and skills in order to understand the business environment along with a framework for making business decisions.

Demonstrates how to assess economic news and apply this information to business forecasting and such problems as pricing product and whether to initiate a marketing campaign.

Features an economic tool kit which explains economic indicators, the Federal Reserve's role, foreign trade and exchange rates, how to analyze demand for a product and pricing cost benefit evaluation.

Includes numerous examples and case studies.

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£45.00

£33.15

 
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