Please note: In order to keep Hive up to date and provide users with the best features, we are no longer able to fully support Internet Explorer. The site is still available to you, however some sections of the site may appear broken. We would encourage you to move to a more modern browser like Firefox, Edge or Chrome in order to experience the site fully.

Supporting your high street Find out how »
Mass Media Research, International Edition, Paperback Book

Mass Media Research, International Edition Paperback

Paperback

Item not Available

Description

Quality media is the result of meticulous research.

MASS MEDIA RESEARCH: AN INTRODUCTION, 10E, International Edition shows you how it happens--from content analysis to surveys to experimental research--and then equips you with expert tips on analyzing the media you encounter in your daily life.

Reflecting the latest developments from the field, this popular book delivers a comprehensive overview of mass communication research and a thorough exploration of each major approach--including qualitative research, content analysis, survey research, longitudinal research, and experimental research.

It also fully integrates social media coverage, ethics, and the impact of merging technology.

Information

Save 5%

£62.99

£59.35

Item not Available
Item not Available
Sign in to add to wishlist
 
Free Home Delivery

on all orders

 
Pick up orders

from local bookshops

Information