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Kundenbindung Und Involvement : Eine Empirische Analyse Unter Besonderer Berucksichtigung Von Low Involvement, Paperback / softback Book

Kundenbindung Und Involvement : Eine Empirische Analyse Unter Besonderer Berucksichtigung Von Low Involvement Paperback / softback

Part of the Kundenmanagement & Electronic Commerce series

Paperback / softback

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Description

Sabine Jaritz untersucht den Zusammenhang von (Low) Involvement und Kundenbindung.

Auf Basis theoretisch-konzeptioneller UEberlegungen stellt die Autorin ein Kundenbindungs-Modell auf und uberpruft es anschliessend mit Hilfe einer empirischen Erhebung.

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  • Item not Available

  • Format:Paperback / softback
  • Pages:307 pages, Bibliography; 65 Tables, black and white
  • Publisher:Gabler Verlag
  • Publication Date:
  • Category:
  • ISBN:9783834910363
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Information

  • Item not Available

  • Format:Paperback / softback
  • Pages:307 pages, Bibliography; 65 Tables, black and white
  • Publisher:Gabler Verlag
  • Publication Date:
  • Category:
  • ISBN:9783834910363

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