The Aging Consumer : Perspectives From Psychology and Economics Paperback / softback
Edited by Aimee (UCLA, USA) Drolet, Carolyn (University of Michigan, USA) Yoon, Carolyn (University of Michigan, USA) Yoon
Part of the Marketing and Consumer Psychology Series series
Paperback / softback
Description
At present, about 45 million Americans are over the age of 65, and by 2020, one out of every six Americans will be 65 or older.
These statistics are reflective of a worldwide phenomenon in developing and developed countries alike unrivalled since the Industrial Revolution. This edited volume, written by experts in many fields, examines the economic and psychological research on how aging consumers behave, make decisions, and choose in the marketplace.
The book takes stock of what is known, identifies gaps and open questions, and outlines an agenda for future research.
It covers topics from the individual to the societal level of analysis.
Information
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Item not Available
- Format:Paperback / softback
- Pages:328 pages
- Publisher:Taylor & Francis Ltd
- Publication Date:08/06/2010
- Category:
- ISBN:9781848728110
Information
-
Item not Available
- Format:Paperback / softback
- Pages:328 pages
- Publisher:Taylor & Francis Ltd
- Publication Date:08/06/2010
- Category:
- ISBN:9781848728110
