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The Evolutionary Bases of Consumption, PDF eBook

The Evolutionary Bases of Consumption PDF

Part of the Marketing and Consumer Psychology Series series

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The Evolutionary Bases of Consumption by Gad Saad applies Darwinian principles in understanding our consumption patterns and the products of popular culture that most appeal to individuals.

The first and only scholarly work to do so, this is a captivating study of the adaptive reasons behind our behaviors, cognitions, emotions, and perceptions.

Thi

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