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Start-up and Entrepreneurial Communication : Theoretical Foundations and Contemporary Development, Hardback Book

Start-up and Entrepreneurial Communication : Theoretical Foundations and Contemporary Development Hardback

Edited by Alexander (Leipzig University, Germany) Godulla, Linjuan Rita (University of Florida, U.S.A.) Men

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This book delves into the dynamic field of start-up and entrepreneurial communication, addressing a significant research gap. Start-up and entrepreneurial communication is a critical practice for organizations in their early stages of development.

Characterized by their innovative and growth-oriented nature, these organizations often find themselves in a constant state of re-evaluation and reinvention.

As such, the competencies within these organizations frequently struggle to match the real-time changes.

Addressing this gap, this book provides scientifically sound answers to defining and systematizing start-up and entrepreneurial communication.

It delves into central areas of discourse, exploring the intricate balance between a start-up’s brand, identity, and strategic communication, as well as the crucial role of internal communication.

Additionally, the book offers insights into the highly innovative realm of crowdfunding, complementing its comprehensive exploration of start-up communication. This volume will be a key resource for scholars, students and practitioners in the emerging field of entrepreneurial and start-up communication.

It was originally published as a special issue of the International Journal of Strategic Communication.

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£170.00

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