Please note: In order to keep Hive up to date and provide users with the best features, we are no longer able to fully support Internet Explorer. The site is still available to you, however some sections of the site may appear broken. We would encourage you to move to a more modern browser like Firefox, Edge or Chrome in order to experience the site fully.

Supporting your high street Find out how »
The Public Relations Strategic Toolkit : An Essential Guide to Successful Public Relations Practice, Paperback / softback Book

The Public Relations Strategic Toolkit : An Essential Guide to Successful Public Relations Practice Paperback / softback

Paperback / softback

Only a few left - usually despatched within 24 hours

Description

The Public Relations Strategic Toolkit presents guidance to instruct and educate students and professionals of public relations and corporate communications.

Alison Theaker and Heather Yaxley cover every aspect of critical practice, including definitions of public relations, key theoretical concepts and both original and established methodological approaches.

Case studies and interviews are featured to provide real-world context and advice for professional development.

The new edition is fully revised with brand new case studies and updated content which reflect significant developments in theory and contemporary practice.

It puts particular emphasis on the use of technology (including automation) and social media in current public relations planning, corporate communications and stakeholder engagement.

The book is divided into four parts; covering the profession, public relations planning, corporate communication and stakeholder engagement.

Features include: definitions of key terms contemporary case studies interviews with practitioners handy checklists practical activities and assignments. By combining theory and practice, with an invaluable insight from experts in the field, this guide will introduce readers to all the professional skills needed for a career in public relations.

Information

Other Formats

Save 8%

£38.99

£35.85

Only a few left - usually despatched within 24 hours
Add to Basket
Sign in to add to wishlist
 
Free Home Delivery

on all orders

 
Pick up orders

from local bookshops

Information