Brand Avatar : Translating Virtual World Branding into Real World Success Hardback
by Alycia De Mesa
Hardback
Description
Virtual worlds such as Second Life, have millions of users worldwide.
Virtual world "residents" wield huge purchasing power, and use real money in the online economies.
Companies as diverse as Adidas, Jean-Paul Gaultier, and MTV have plunged into these unchartered waters to give their brands a virtual presence, using varied strategies.
Information
-
Item not Available
- Format:Hardback
- Pages:187 pages, X, 187 p.
- Publisher:Palgrave Macmillan
- Publication Date:27/02/2009
- Category:
- ISBN:9780230201798
Other Formats
- PDF from £30.59
Information
-
Item not Available
- Format:Hardback
- Pages:187 pages, X, 187 p.
- Publisher:Palgrave Macmillan
- Publication Date:27/02/2009
- Category:
- ISBN:9780230201798