Packaging the Brand : The Relationship Between Packaging Design and Brand Identity EPUB
by Gavin Ambrose, Mr Paul Harris
Part of the Required Reading Range series
EPUB
Description
While many other areas of design have commercial aspects, the success of a piece of packaging design is inextricably linked with its ability to sell a product. Packaging the Brand discusses the implications of this commercial function for a designer.
It explores methods of visually communicating the value of a product to its target audience and examines the entire lifespan of a piece of packaging: from its manufacture and construction, to its display in various retail environments, to its eventual disposal and the associated environmental concerns.
Information
-
Download - Immediately Available
- Format:EPUB
- Pages:208 pages, 200 colour illus
- Publisher:Bloomsbury Publishing PLC
- Publication Date:07/09/2017
- Category:
- ISBN:9781350034228
Other Formats
- PDF from £28.49
- Paperback from £32.49
Information
-
Download - Immediately Available
- Format:EPUB
- Pages:208 pages, 200 colour illus
- Publisher:Bloomsbury Publishing PLC
- Publication Date:07/09/2017
- Category:
- ISBN:9781350034228