Trademark Dilution : The Protection of Reputed Trademarks Beyond Likelihood of Confusion Paperback / softback
by AMIR FRIEDMAN
Paperback / softback
Description
The Protection of Reputed Trademarks Beyond Likelihood of Confusion.
The world has changed materially since the foundation of traditional trademark laws, according to which the purpose of a trademark was to serve as a differentiating source indicator, preventing source confusion in the marketplace.
Traditionally, trademarks protected the public from likelihood of confusion, assisted in consumer decisions and reduced search costs.
The need to award a special scope of protection to famous trademarks from use on non-competing goods was first discussed in Kodak in 1898, holding that the use of the word Kodak for a bicycle company
Information
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Less than 10 available - usually despatched within 24 hours
- Format:Paperback / softback
- Pages:278 pages, 0
- Publisher:Austin Macauley Publishers
- Publication Date:31/05/2022
- Category:
- ISBN:9781528926843
Other Formats
- Hardback from £57.55
£59.99
£43.95
Information
-
Less than 10 available - usually despatched within 24 hours
- Format:Paperback / softback
- Pages:278 pages, 0
- Publisher:Austin Macauley Publishers
- Publication Date:31/05/2022
- Category:
- ISBN:9781528926843