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Trademark Dilution : The Protection of Reputed Trademarks Beyond Likelihood of Confusion, Hardback Book

Trademark Dilution : The Protection of Reputed Trademarks Beyond Likelihood of Confusion Hardback

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The Protection of Reputed Trademarks Beyond Likelihood of Confusion.

The world has changed materially since the foundation of traditional trademark laws, according to which the purpose of a trademark was to serve as a differentiating source indicator, preventing source confusion in the marketplace.

Traditionally, trademarks protected the public from likelihood of confusion, assisted in consumer decisions and reduced search costs.

The need to award a special scope of protection to famous trademarks from use on non-competing goods was first discussed in Kodak in 1898, holding that the use of the word Kodak for a bicycle company

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