Women Entrepreneurs in Emerging Markets : Managing Performance within Ecosystems Hardback
by Ananya Rajagopal
Part of the International Marketing and Management Research series
Hardback
Description
This book focuses on social perspectives of women’s entrepreneurship, in the context of work-life balance and crowd-based business modelling, and economic perspectives associated with quality-of-life expectations.
It focuses on the convergence of business perspectives and the social values and lifestyle of women entrepreneurs.
The attributes of women entrepreneurship in developing economies have been discussed with focus on new entrepreneurial trends, changing organizational design and workplace environment, frugal innovation and technology, and shifts in market behavior. The book presents a six-box strategy including learned knowledge, scope of enterprise, innovation and technology, social values, design-development, and entrepreneurial business modeling.
The core argument underlies in critically examining the practical, tacit, and intuited strategies to redesign entrepreneurial business models against conventional social values of women entrepreneurs.
The author analyzes positivist, constructivist, pragmatist, interpretivist, and phenomenological perspectives to explain entrepreneurial behavior of women and derive cognitive synthesis to enhance business performance, entrepreneurial mindset, and perceptual schema.
Information
-
Available to Order - This title is available to order, with delivery expected within 2 weeks
- Format:Hardback
- Pages:154 pages, 1 Illustrations, color; 12 Illustrations, black and white; XV, 154 p. 13 illus., 1 illus.
- Publisher:Springer Nature Switzerland AG
- Publication Date:13/03/2022
- Category:
- ISBN:9783030897697
Information
-
Available to Order - This title is available to order, with delivery expected within 2 weeks
- Format:Hardback
- Pages:154 pages, 1 Illustrations, color; 12 Illustrations, black and white; XV, 154 p. 13 illus., 1 illus.
- Publisher:Springer Nature Switzerland AG
- Publication Date:13/03/2022
- Category:
- ISBN:9783030897697
