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Sensory Marketing Hardback
by B. Hulten, N. Broweus, M. van Dijk, Kenneth A. Loparo
Hardback
Description
The book covers the ongoing shift from mass-marketing and micro-marketing to sensory marketing in terms of the increased individualization in the contemporary society.
It shows the importance in reaching the individuals' five senses at a deeper level than traditional marketing theories do.
Information
-
Out of stock
- Format:Hardback
- Pages:183 pages, XIII, 183 p.
- Publisher:Palgrave Macmillan
- Publication Date:21/05/2009
- Category:
- ISBN:9780230576575
Other Formats
- PDF from £27.54
Information
-
Out of stock
- Format:Hardback
- Pages:183 pages, XIII, 183 p.
- Publisher:Palgrave Macmillan
- Publication Date:21/05/2009
- Category:
- ISBN:9780230576575