Sensory Marketing : Theoretical and Empirical Grounds Paperback / softback
by Bertil Hulten
Part of the Routledge Interpretive Marketing Research series
Paperback / softback
Description
Sensory Marketing offers a global view of the use of senses in marketing strategy based on consumers' perception and behaviour.
Integrating the company constraints and classical approaches of branding and communication, the author presents sensory marketing as an emergent marketing paradigm in theory and practice.
This book will be an important contribution that will provide useful reading for marketing scholars and consumer psychologists across the world.
Information
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Out of stock
- Format:Paperback / softback
- Pages:404 pages, 15 Tables, black and white; 32 Line drawings, black and white
- Publisher:Taylor & Francis Ltd
- Publication Date:10/03/2017
- Category:
- ISBN:9781138041011
Other Formats
- EPUB from £46.79
- PDF from £46.79
- Hardback from £130.00
Information
-
Out of stock
- Format:Paperback / softback
- Pages:404 pages, 15 Tables, black and white; 32 Line drawings, black and white
- Publisher:Taylor & Francis Ltd
- Publication Date:10/03/2017
- Category:
- ISBN:9781138041011