Marketing Discourse : A Critical Perspective
Per Skalen
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Contemporary Perspectives on Corporate Marketing : Contemplating Corporate Branding, Marketing and Communications in the 21st Century
John M.T. (Brunel University, UK) Balmer
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Sensory Marketing : Theoretical and Empirical Grounds
Bertil Hulten
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Generation Y in Consumer and Labour Markets
Anders, Ph.D. Parment
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Marketing and Social Construction : Exploring the Rhetorics of Managed Consumption
Chris (Royal Holloway, University of London, UK) Hackley
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Contemporary Perspectives on Corporate Marketing : Contemplating Corporate Branding, Marketing and Communications in the 21st Century
John M.T. (Brunel University, UK) Balmer
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Co-Creation, Innovation and New Service Development : The Case of Videogames Industry
Jedrzej Czarnota
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Taste, Consumption and Markets : An Interdisciplinary Volume
Zeynep Arsel
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Consumer Culture, Branding and Identity in the New Russia : From Five-year Plan to 4x4
Graham H.J. Roberts
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Sensory Marketing : Theoretical and Empirical Grounds
Bertil Hulten
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The Why of Consumption : Contemporary Perspectives on Consumer Motives, Goals and Desires
Cynthia Huffman
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Marketing and Feminism : Current issues and research
Miriam Catterall
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Analyzing Music in Advertising : Television Commercials and Consumer Choice
Nicolai Graakjaer
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Interpreting Consumer Choice : The Behavioural Perspective Model
Gordon Foxall
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Interpretation in Social Life, Social Science, and Marketing
John O'Shaughnessy
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Explorations in Consumer Culture Theory
John F. Sherry
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Celebrity Fans and Their Consumer Behaviour : Autoethnographic Insights into the Life of a Fan
Markus Wohlfeil
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Food and Experiential Marketing : Pleasure, Wellbeing and Consumption
Wided (B&C Consulting Group) Batat
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Consumer Culture, Branding and Identity in the New Russia : From Five-year Plan to 4x4
Graham Roberts
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Consumption, Psychology and Practice Theories : A Hermeneutic Perspective
Tony Wilson
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