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Sensory Marketing, Hardback Book

Description

The book covers the ongoing shift from mass-marketing and micro-marketing to sensory marketing in terms of the increased individualization in the contemporary society.

It shows the importance in reaching the individuals' five senses at a deeper level than traditional marketing theories do.

Information

  • Format: Hardback
  • Pages: 183 pages, XIII, 183 p.
  • Publisher: Palgrave Macmillan
  • Publication Date:
  • Category: Business strategy
  • ISBN: 9780230576575

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