Please note: In order to keep Hive up to date and provide users with the best features, we are no longer able to fully support Internet Explorer. The site is still available to you, however some sections of the site may appear broken. We would encourage you to move to a more modern browser like Firefox, Edge or Chrome in order to experience the site fully.

Supporting your high street Find out how »
The Hidden Wealth of Customers : Realizing the Untapped Value of Your Most Important Asset, Hardback Book

The Hidden Wealth of Customers : Realizing the Untapped Value of Your Most Important Asset Hardback

Hardback

Out of Stock - We are unable to provide an estimated availability date for this product

Description

Introducing "return on relationship" with your most valued customers The traditional model of growing your business--by relying on employees in sales, marketing, and product development--is dying.

Today's most successful companies are taking a different approach: getting customers to market, sell, and create products for them. In assessing client value, most companies look at the money paid for their goods and services.

But in this book, Customer Strategy Group CEO Bill Lee offers a compelling new vision for growth by maximizing your "return on relationship" with select customers--those that offer rich sources of hidden wealth.

A different type of ROI, this strategy of making the most of your firm's existing relationships is a modern approach to customer relations--one that yields a distinct business advantage. Illustrated by numerous case studies--Salesforce.com, SAS Institute, 3M, Microsoft, and others--The Hidden Wealth of Customers shows the value some customers can have by helping to market your offerings, penetrate foreign markets, leverage the demand-generating power of social media, build customer communities, improve innovation, and more. Lee explains how to effectively engage this crucial audience, which has the power to keep your strategy focused on important customer issues and increase profitability. When done right, your best customers will prospect for you while also speeding product adoption and improving customer satisfaction and long-term loyalty. Consider this book a blueprint for finally making the most out of your most valuable customer relationships.

Information

Save 3%

£20.00

£19.29

Out of Stock - We are unable to provide an estimated availability date for this product
Add to Basket
Sign in to add to wishlist
 
Free Home Delivery

on all orders

 
Pick up orders

from local bookshops

Information