Tribal Marketing, Tribal Branding : An expert guide to the brand co-creation process PDF
by Brendan Richardson
Description
Tribal branding allows marketers to benefit from greatly enhanced levels of consumer devotion to brands.
Richardson incorporates the approach of ethno-marketing to expertly explain the opportunities for marketing and branding professionals to co-create brands with, and develop new ways of marketing to, tribal groups and brand communities.
Information
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Download - Immediately Available
- Format:PDF
- Publisher:Palgrave Macmillan UK
- Publication Date:30/07/2013
- Category:
- ISBN:9781137349101
Other Formats
- Paperback / softback from £25.99
Information
-
Download - Immediately Available
- Format:PDF
- Publisher:Palgrave Macmillan UK
- Publication Date:30/07/2013
- Category:
- ISBN:9781137349101