Tribal Marketing, Tribal Branding : An expert guide to the brand co-creation process Paperback / softback
by Brendan Richardson
Paperback / softback
Description
Tribal branding allows marketers to benefit from greatly enhanced levels of consumer devotion to brands.
Richardson incorporates the approach of ethno-marketing to expertly explain the opportunities for marketing and branding professionals to co-create brands with, and develop new ways of marketing to, tribal groups and brand communities.
Information
-
Out of stock
- Format:Paperback / softback
- Pages:184 pages, XI, 184 p.
- Publisher:Palgrave Macmillan
- Publication Date:01/01/2013
- Category:
- ISBN:9781349350094
Other Formats
- PDF from £22.09
Information
-
Out of stock
- Format:Paperback / softback
- Pages:184 pages, XI, 184 p.
- Publisher:Palgrave Macmillan
- Publication Date:01/01/2013
- Category:
- ISBN:9781349350094