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Marketing Nutrition : Soy, Functional Foods, Biotechnology, and Obesity, Paperback / softback Book

Marketing Nutrition : Soy, Functional Foods, Biotechnology, and Obesity Paperback / softback

Part of the The Food Series series

Description

Although encouraging people to eat more nutritiously can promote better health, most efforts by companies, health professionals, and even parents are disappointingly ineffective.

Brian Wansink\u2019s Marketing Nutrition focuses on why people eat the foods they do, and what can be done to improve their nutrition.

Wansink argues that the true challenge in marketing nutrition lies in leveraging new tools of consumer psychology (which he specifically demonstrates) and by applying lessons from other products\u2019 failures and successes.

The key problem with marketing nutrition remains, after all, marketing.

Information

  • Format: Paperback / softback
  • Pages: 224 pages
  • Publisher: University of Illinois Press
  • Publication Date:
  • Category: Dietetics & nutrition
  • ISBN: 9780252074554

Other Formats

Also by Brian Wansink   |  View all

Also in the The Food Series series   |  View all