Product Innovation in the Global Fashion Industry, Hardback Book

Description

As an initial attempt to understand innovation in fashion, this volume focuses on product innovations, realizing that this industry is truly an innovative sector in which diverse technologies, science, art, and tradition have been merged, synthesized, and utilized to solve the needs and concerns of the end-users.

In doing so, this book categorizes product innovation into three levels-materials, style and product development-and aims to present the broader scope of innovation in the global fashion industry with the hope that other sectors can learn from these developments and be inspired.

Information

  • Format: Hardback
  • Pages: 145 pages, 14 Illustrations, color; 5 Illustrations, black and white; XIX, 145 p. 19 illus., 14 illu
  • Publisher: Palgrave Macmillan
  • Publication Date:
  • Category: Product design
  • ISBN: 9781137523488

£43.99

£38.39

 
Free Home Delivery

on all orders

 
Pick up orders

from local bookshops

Also in the Palgrave Studies in Practice: Global Fashion Brand Management series   |  View all