Public Relations, Cooperation, and Justice : From Evolutionary Biology to Ethics Hardback
Part of the Routledge New Directions in Public Relations & Communication Research series
Modern approaches to public relations cluster into three camps along a continuum: conflict-oriented egoism, e.g. forms of contingency theory that focus almost exclusively on the wellbeing of an entity; redressed egoism, e.g. subsidies to redress PR's egoistic nature; and forms of self-interested cooperation, e.g. fully functioning society theory. Public Relations, Cooperation, and Justice draws upon interdisciplinary research from evolutionary biology, philosophy, and rhetoric to establish that relationships built on cooperation and justice are more productive than those built on conflict and egoistic competition.
Just as important, this innovative book shuns normative, utopian appeals, offering instead only empirical, materialistic evidence for its conclusions. This is a powerful, multidisciplinary, and well-documented analysis, including specific strategies for the enactment of PR as a quest for cooperation and justice, which aligns the discipline of public relations with basic human nature.
It will be of interest to scholars and advanced students of public relations and communication ethics.
- Format: Hardback
- Pages: 292 pages, 3 Line drawings, black and white; 3 Illustrations, black and white
- Publisher: Taylor & Francis Ltd
- Publication Date: 24/04/2017
- Category: Communication studies
- ISBN: 9781138944206
- PDF from £37.03