Marketing in Context : Setting the Scene PDF
by Chris Hackley
Description
The best marketing doesn't just focus on the individual psychology of the consumer, it operates at a cultural level.
It frames choices so that the consumer isn't aware their buying decisions are being influenced.
Hackley shows how marketing must set the scene and identify the broader cultural context to successfully influence consumers.
Information
-
Download - Immediately Available
- Format:PDF
- Publisher:Palgrave Macmillan UK
- Publication Date:14/11/2013
- Category:
- ISBN:9781137297112
Other Formats
- Hardback from £37.95
- Paperback / softback from £24.35
Information
-
Download - Immediately Available
- Format:PDF
- Publisher:Palgrave Macmillan UK
- Publication Date:14/11/2013
- Category:
- ISBN:9781137297112