Please note: In order to keep Hive up to date and provide users with the best features, we are no longer able to fully support Internet Explorer. The site is still available to you, however some sections of the site may appear broken. We would encourage you to move to a more modern browser like Firefox, Edge or Chrome in order to experience the site fully.

Supporting your high street Find out how »
Marketing in Context : Setting the Scene, Paperback / softback Book

Marketing in Context : Setting the Scene Paperback / softback

Paperback / softback

Item not Available

Description

The best marketing doesn't just focus on the individual psychology of the consumer, it operates at a cultural level.

It frames choices so that the consumer isn't aware their buying decisions are being influenced.

Hackley shows how marketing must set the scene and identify the broader cultural context to successfully influence consumers.

Information

Other Formats

Save 18%

£29.99

£24.35

Item not Available
Item not Available
Sign in to add to wishlist
 
Free Home Delivery

on all orders

 
Pick up orders

from local bookshops

Information