Public Relations and the Digital : Professional Discourse and Change Paperback / softback
by Clea Bourne
Part of the Communicating in Professions and Organizations series
Paperback / softback
Description
This book takes a people-centred approach to the ever-fluid and rapidly-transforming professional world of public relations (PR) in the age of digital platforms.
As everyday PR work becomes increasingly shaped by the platform economy, this is transforming how the PR profession talks about itself, its issues and concerns.
Drawing on different textual genres and discursive strategies, the author examines the shifting boundaries between PR and adjacent fields such as advertising, marketing and journalism – and illuminates varied lifeworlds of PR professionals from different backgrounds, races and genders.
Written for academics, practitioners and those interested in the world of public relations, the book will also be enjoyed by young professionals working in this interesting and fast-changing occupation.
Information
-
Out of stock
- Format:Paperback / softback
- Pages:230 pages, 2 Illustrations, color; 4 Illustrations, black and white; XX, 230 p. 6 illus., 2 illus. i
- Publisher:Springer International Publishing AG
- Publication Date:02/10/2023
- Category:
- ISBN:9783031139581
Other Formats
- Hardback from £80.59
Information
-
Out of stock
- Format:Paperback / softback
- Pages:230 pages, 2 Illustrations, color; 4 Illustrations, black and white; XX, 230 p. 6 illus., 2 illus. i
- Publisher:Springer International Publishing AG
- Publication Date:02/10/2023
- Category:
- ISBN:9783031139581
