Globalizing Ideal Beauty : Women, Advertising, and the Power of Marketing Hardback
by D. Sutton
Hardback
Description
Globalizing Ideal Beauty is the forgotten history of a group of women copywriters whose successful ad campaigns went international in the 1920s and spread an American notion of feminine appeal from Bangor to Bangkok.
Sutton's approach is grounded in a huge body of original archival research that has so far remained largely untapped.
Information
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Out of stock
- Format:Hardback
- Pages:210 pages, 9 Illustrations, black and white; XII, 210 p. 9 illus.
- Publisher:Palgrave Macmillan
- Publication Date:13/10/2009
- Category:
- ISBN:9780230611740
Other Formats
- PDF from £76.08
Information
-
Out of stock
- Format:Hardback
- Pages:210 pages, 9 Illustrations, black and white; XII, 210 p. 9 illus.
- Publisher:Palgrave Macmillan
- Publication Date:13/10/2009
- Category:
- ISBN:9780230611740