Globalizing Ideal Beauty : Women, Advertising, and the Power of Marketing, Hardback Book

Globalizing Ideal Beauty : Women, Advertising, and the Power of Marketing Hardback

Description

Globalizing Ideal Beauty is the forgotten history of a group of women copywriters whose successful ad campaigns went international in the 1920s and spread an American notion of feminine appeal from Bangor to Bangkok.

Sutton's approach is grounded in a huge body of original archival research that has so far remained largely untapped.

Information

  • Format: Hardback
  • Pages: 210 pages, 9 Illustrations, black and white; XII, 210 p. 9 illus.
  • Publisher: Palgrave Macmillan
  • Publication Date:
  • Category: History: specific events & topics
  • ISBN: 9780230611740

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