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The Role of Design in International Competitiveness, Paperback / softback Book

The Role of Design in International Competitiveness Paperback / softback

Part of the Routledge Library Editions: Industrial Economics series

Paperback / softback

Description

Design is an important factor in business success. This book, first published in 1989, analyses what the role of design is in business success; just what design is; and how both design and its management might be improved.

It draws on extensive original research by the authors in eighty-seven companies regarded as leaders in the field of export and technological achievement and it reports on the experiences of these companies.

Among the book's many important conclusions and recommendations for improved practice are: that design, rather than price, is the key factor in determining customer/user satisfaction; and that success with design is the leading characteristic of firms that compete successfully in international markets.

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Also by D.O. Ughanwa

Also in the Routledge Library Editions: Industrial Economics series   |  View all