Hit Brands : How Music Builds Value for the World's Smartest Brands Hardback
by D. Jackson, R. Jankovich, E. Sheinkop
Hardback
Description
Companies and agencies spend vast amounts of money to advertise and brand products and music has been an important part of this.
This book assesses how from selecting sound and music for individual products and adverts many large companies have moved to develop a music strategy to align their brand and create emotional impact.
Information
-
Item not Available
- Format:Hardback
- Pages:201 pages, X, 201 p.
- Publisher:Palgrave Macmillan
- Publication Date:31/10/2013
- Category:
- ISBN:9781137271471
Other Formats
- PDF from £33.99
- Paperback / softback from £54.99
Information
-
Item not Available
- Format:Hardback
- Pages:201 pages, X, 201 p.
- Publisher:Palgrave Macmillan
- Publication Date:31/10/2013
- Category:
- ISBN:9781137271471