Hollywood Goes Shopping Paperback / softback
by David Desser
Part of the Commerce and Mass Culture series
Paperback / softback
Description
Aggressive product placement and retail tie-ins are as much a part of moviemaking today as high-concept scripts and computer-generated special effects, but this phenomenon is hardly recent.
Since the silent era, Hollywood studios have proved remarkably adept at advertising both their own products and a bewildering variety of consumer commodities, successfully promoting the idea of consumption itself.
Hollywood Goes Shopping brings together leading film studies scholars to explore the complex and sometimes contradictory relationship between American cinema and consumer culture, providing an innovative reading of both film history and the evolution of consumerism in the twentieth century.
Information
-
Available to Order - This title is available to order, with delivery expected within 2 weeks
- Format:Paperback / softback
- Pages:388 pages
- Publisher:University of Minnesota Press
- Publication Date:28/02/2000
- Category:
- ISBN:9780816635139
Other Formats
- Hardback from £64.85
Information
-
Available to Order - This title is available to order, with delivery expected within 2 weeks
- Format:Paperback / softback
- Pages:388 pages
- Publisher:University of Minnesota Press
- Publication Date:28/02/2000
- Category:
- ISBN:9780816635139
