Please note: In order to keep Hive up to date and provide users with the best features, we are no longer able to fully support Internet Explorer. The site is still available to you, however some sections of the site may appear broken. We would encourage you to move to a more modern browser like Firefox, Edge or Chrome in order to experience the site fully.

Nutrition Science, Marketing Nutrition, Health Claims, and Public Policy, Paperback / softback Book

Paperback / softback

Description

*Association of American Publishers (AAP) PROSE Award Finalist in Nursing and Allied Health Services, 2024* Nutrition Science, Marketing Nutrition, Health Claims, and Public Policy explains strategies to guide consumers toward making informed food purchases.

The book begins with coverage of nutrition science before moving into nutrition marketing, social marketing and responsibility, consumer perception and insight, public health policy and regulation, case studies, and coverage on how to integrate holistic health into mainstream brand marketing.

Intended for food and nutrition scientists who work in marketing, manufacturing, packaging, as well as clinical nutritionists, health care policymakers, and graduate and post graduate students in nutrition and business-related studies, this book will be a welcomed resource.

Information

£115.00

 
Free Home Delivery

on all orders

 
Pick up orders

from local bookshops

Information