Advertising and Public Relations Research Paperback / softback
by Donald W. Jugenheimer, Larry D. Kelley, Jerry Hudson, Samuel Bradley
Paperback / softback
Description
Designed to serve as a comprehensive, primary text for research methods courses in advertising and/or public relations programs, this book concentrates on the uses and applications of research in advertising and public relations situations.
The authors' goal is to provide the information needed by future practitioners to commission and apply research to their work problems in advertising and public relations.
Information
-
Available to Order - This title is available to order, with delivery expected within 2 weeks
- Format:Paperback / softback
- Pages:376 pages
- Publisher:Taylor & Francis Ltd
- Publication Date:28/02/2014
- Category:
- ISBN:9780765636065
Other Formats
- Hardback from £175.00
- EPUB from £62.09
- PDF from £62.09
Information
-
Available to Order - This title is available to order, with delivery expected within 2 weeks
- Format:Paperback / softback
- Pages:376 pages
- Publisher:Taylor & Francis Ltd
- Publication Date:28/02/2014
- Category:
- ISBN:9780765636065