Advertising and Public Relations Research EPUB
by Donald W. Jugenheimer, Larry D. Kelley, Jerry Hudson, Samuel Bradley
EPUB
Description
Designed to serve as a comprehensive, primary text for research methods courses in advertising and/or public relations programs, this book concentrates on the uses and applications of research in advertising and public relations situations.
The authors' goal is to provide the information needed by future practitioners to commission and apply research to their work problems in advertising and public relations.
Information
-
Download - Immediately Available
- Format:EPUB
- Pages:384 pages
- Publisher:Taylor & Francis
- Publication Date:16/04/2015
- Category:
- ISBN:9781317507369
Other Formats
- Paperback / softback from £68.99
- Hardback from £175.00
- PDF from £62.09
Information
-
Download - Immediately Available
- Format:EPUB
- Pages:384 pages
- Publisher:Taylor & Francis
- Publication Date:16/04/2015
- Category:
- ISBN:9781317507369