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Advertising and Public Relations Research, EPUB eBook

Advertising and Public Relations Research EPUB

EPUB

Please note: eBooks can only be purchased with a UK issued credit card and all our eBooks (ePub and PDF) are DRM protected.

Description

Designed to serve as a comprehensive, primary text for research methods courses in advertising and/or public relations programs, this book concentrates on the uses and applications of research in advertising and public relations situations.

The authors' goal is to provide the information needed by future practitioners to commission and apply research to their work problems in advertising and public relations.

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