Pricing in Business Hardback
by Douglas Hague
Part of the Routledge Library Editions: Industrial Economics series
Hardback
Description
This book, first published in 1971, reports on the first detailed study of pricing decisions ever made in the UK.
Based on case studies, it shows precisely how thirteen pricing decisions were taken.
In doing so, it reveals the objectives pursued by these firms and how conflicts between these objectives were resolved.
The assessments of the pricing decisions show the strengths and weaknesses of the procedures used by the firms, and the relative importance of economic and organizational elements in such decisions.
Information
-
Out of stock
- Format:Hardback
- Pages:338 pages
- Publisher:Taylor & Francis Inc
- Publication Date:17/01/2018
- Category:
- ISBN:9780815370307
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Information
-
Out of stock
- Format:Hardback
- Pages:338 pages
- Publisher:Taylor & Francis Inc
- Publication Date:17/01/2018
- Category:
- ISBN:9780815370307