Please note: In order to keep Hive up to date and provide users with the best features, we are no longer able to fully support Internet Explorer. The site is still available to you, however some sections of the site may appear broken. We would encourage you to move to a more modern browser like Firefox, Edge or Chrome in order to experience the site fully.

Supporting your high street Find out how »
Making Better Coffee : How Maya Farmers and Third Wave Tastemakers Create Value, Paperback / softback Book

Making Better Coffee : How Maya Farmers and Third Wave Tastemakers Create Value Paperback / softback

Paperback / softback

Only a few left - usually despatched within 24 hours

Description

An anthropologist uncovers how "great coffee" depends not just on taste, but also on a complex system of values worked out among farmers, roasters, and consumers. What justifies the steep prices commanded by small-batch, high-end Third Wave coffees?

Making Better Coffee explores this question, looking at highland coffee farmers in Guatemala and their relationship to the trends that dictate what makes "great coffee." Traders stress material conditions of terroir and botany, but just as important are the social, moral, and political values that farmers, roasters, and consumers attach to the beans.   In the late nineteenth century, Maya farmers were forced to work on the large plantations that colonized their ancestral lands.

The international coffee market shifted in the 1990s, creating demand for high-altitude varietals—plants suited to the mountains where the Maya had been displaced.

Edward F. Fischer connects the quest for quality among U.S. tastemakers to the lives and desires of Maya producers, showing how profits are made by artfully combining coffee's material and symbolic attributes.

The result is a complex story of terroir and taste, quality and craft, justice and necessity, worth and value.

Information

Other Formats

Save 19%

£25.00

£20.25

Only a few left - usually despatched within 24 hours
Add to Basket
Sign in to add to wishlist
 
Free Home Delivery

on all orders

 
Pick up orders

from local bookshops

Information