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Consumer Behavior and Advertising Involvement : Selected Works of Herbert E. Krugman, Paperback / softback Book

Consumer Behavior and Advertising Involvement : Selected Works of Herbert E. Krugman Paperback / softback

Part of the Marketing and Consumer Psychology Series series

Paperback / softback

Out of stock

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This book is an honor to the many important contributions of Herbert Krugman, past president of APA, The Division of Consumer Psychology and The Association for Public Opinions Research.

This reader contains his selected works in Consumer Behavior and Advertising which combine insights from Cognitive Psychology, Social Psychology and Survey Methodology.

William Wells, University of Minnesota, has provided the foreword and section overviews for the book which will help it appeal to all academics and students of consumer research.

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