The Sustainable Marketing Concept in European SMEs : Insights from the Food & Drink Industry PDF
Edited by Edyta Rudawska
Description
The food and drink sector represents Europe's largest manufacturing industry, its largest employer and is a major player in the global economy. It also has one of the greatest environmental impacts. In order to maintain competitive advantage, SMEs need to address their environmental impact and integrate sustainability into their marketing strategies and operations.
Information
-
Download - Immediately Available
- Format:PDF
- Publisher:Emerald Publishing Limited
- Publication Date:14/05/2018
- Category:
- ISBN:9781787540385
Information
-
Download - Immediately Available
- Format:PDF
- Publisher:Emerald Publishing Limited
- Publication Date:14/05/2018
- Category:
- ISBN:9781787540385