Please note: In order to keep Hive up to date and provide users with the best features, we are no longer able to fully support Internet Explorer. The site is still available to you, however some sections of the site may appear broken. We would encourage you to move to a more modern browser like Firefox, Edge or Chrome in order to experience the site fully.

Supporting your high street Find out how »
Healthcare Market Research : Tools and Techniques for Analyzing and Understanding Today's Healthcare Environment, Hardback Book

Healthcare Market Research : Tools and Techniques for Analyzing and Understanding Today's Healthcare Environment Hardback

Hardback

Item not Available

Description

The aim of this book is to provide detailed guidelines for market research, with adaptation to the special needs of healthcare.

Filled with market data, sample survey forms, and environmental checklists, the book provides the professional with the necessary tools to effectively reach the "new" healthcare consumer.

Topics include data sources for healthcare marketing research, survey sampling, estimating the use of healthcare services, researching the healthcare consumer, and healthcare marketing in the 21st century.

Information

Save 4%

£32.99

£31.35

Item not Available
Item not Available
Sign in to add to wishlist
 
Free Home Delivery

on all orders

 
Pick up orders

from local bookshops

Information