Winning At Innovation : The A-to-F Model Hardback
by Philip Kotler, Fernando Trias de Bes
Hardback
Description
Innovation is a responsibility normally assigned to R&D departments but this is not enough.
Companies need a systematic framework so innovation can occur at different levels of the organization.
The world's leading expert in marketing and innovation Philip Kotler, and Fernando Trias de Bes together present a revolutionary model for innovation.
Information
-
Item not Available
- Format:Hardback
- Pages:272 pages, XX, 272 p.
- Publisher:Palgrave Macmillan
- Publication Date:21/10/2011
- Category:
- ISBN:9780230343436
Other Formats
- Paperback / softback from £20.19
Information
-
Item not Available
- Format:Hardback
- Pages:272 pages, XX, 272 p.
- Publisher:Palgrave Macmillan
- Publication Date:21/10/2011
- Category:
- ISBN:9780230343436