Retail Marketing PDF
by Frank Quix, van der Kind Rob
Part of the Routledge-Noordhoff International Editions series
Description
In today's turbulent business environment, maintaining and optimizing retail strategies are of crucial importance. Retail Marketing is a complete guide to how retailing works in the non-food sector.
Focusing on operational applications of retailing, this textbook puts students on the inside track to success in the fast-moving retail industry. This new edition offers an integrated approah to internet and cross-channel retailing and adds new material on lost sales and market research in addition to coverig new research.
Retail Marketing is a comprehensive textbook for students in this area and provides the perfect overview for anyone interested in this vital industry.
Information
-
Download - Immediately Available
- Format:PDF
- Pages:576 pages
- Publisher:Taylor and Francis
- Publication Date:11/11/2019
- Category:
- ISBN:9781000035742
Other Formats
- Hardback from £150.00
- EPUB from £68.83
- Paperback / softback from £84.99
Information
-
Download - Immediately Available
- Format:PDF
- Pages:576 pages
- Publisher:Taylor and Francis
- Publication Date:11/11/2019
- Category:
- ISBN:9781000035742